For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of your blog writing, it’s time to make use of blog post templates and create your own variations.
After doing my own survey and soul searching, these are the 13 definitive blog post templates that I would recommend for almost any business or entrepreneur. If you’ve been blogging for a while, you might recognize some of these formats. However, whether you’re experienced or a newbie, hopefully, these blog post templates will inspire you to improve how you write or perhaps experiment with a new format for your blogging. Each blog post template works best for a different kind of post, and can even be ideal for certain topics.
What Is a Blog Post Template?
Each template gives a simple format to help you organize your blog post. They are often divided among popular styles of blog posts that exist, such as the ones discussed in this post. For example, a good blog post template will tell you which information to include in the post, and when. The points can revolve around steps, categories, or other classifications. Best of all, they help readers consume your content in a way that lets them get the most out of it.
Just as importantly, blog post templates make blogging much easier and quicker by providing you with an easy-to-understand outline. By using a template, you won’t have to think as hard about what comes next. Instead, you can let your thoughts flow rather freely.
What are the Common Components of Blog Post Templates?
Every blog post template has similar components for which examples will be provided below. For instance, there’s always a title and introduction. Then, all templates will have points and subpoints that follow naturally from the introduction. Let’s break this down.
Catchy and Clickworthy Title
Many bloggers struggle with composing catchy titles. However, this is an important part of each blog post because it helps reel in readers. I find analyzing top Google search results for the target keywords will give me tons of ideas. For instance, the top-performing articles typically have great titles. You can also use CoSchedule’s free Headline Analyzer for some inspiration. In addition, including the main keyword in your title often helps with SEO.
Usually, your introduction includes the first few paragraphs which outline what the post will be about. In many cases, you’ll state the problem or question that you’re trying to solve or identify a pain point you aim to answer. The first few sentences are critical in keeping the reader interested and wanting to continue reading your post!
Background Information / Overview
This depends on the blog post template, but often before going into the crux of the post, we offer background information that will make the post even more valuable and put the information in a better perspective. Overviews are particularly important for posts that answer technical questions, or when understanding the context of a question is critical to understanding.
Let’s look at an example. In this post you could say that the headlines “What are Blog Post Templates?” and” What are the Common Components of Blog Post Templates?” serve this objective. On the other hand, since this is also a list post, I’ve crafted a headline to highlight the fact that I have included actual templates.
Main Blog Post Template Content
This is where the main points are made, usually listing each main point in H2 and a deeper discussion below each H2, using H3s and H4s were necessary to logically divide up the information to make it easier for readers (and search engines!) to absorb. Often, there will be more than one section of H2 headings with the H3 and H4 underneath them, but this will depend on your subject matter. The overall level of detail influences this part of your blog post template, too. For that reason, you should always think through how much detail you need when outlining your post.
Lastly, you’ll summarize the post and recap what you had to say. Don’t forget your call to action at the end! Here, the idea is to encourage people to interact with your blog post. Sometimes it’s sales, other times you just want comments. Remember, audience engagement helps influence SEO through backlinks and other methods.
Example Blog Post Templates
Let’s now take a look at the 13 definitive blog post templates, together with the objective for writing such a post. You’ll see what a sample title might look like (you can click through each title to see the actual article), and what will be the content of the H2s.
1. The Listicle Post
- OBJECTIVE: Give a list of items related to a particular topic. For instance, you might list great gifts for business travelers or people to follow.
- SAMPLE TITLE: The Top 30 Instagram Influencers To Follow In 2022
- H2s: Each list item, or group list items together using H2 with each list item using H3. For this example, I broke down the influencers by industry/niche for H2 headings. Each influencer was an H3 tag.
2. The How-To / Step-by-Step / Tutorial Post
- OBJECTIVE: Share your knowledge about the proper way to do something. This is especially popular for hobbies and technical information, but it can be used for anything you want to explain in steps.
- SAMPLE TITLE: Here’s How to Tweet a Link with a Preview Image on Twitter
- H2s: Each step in the How-To, using H3s where necessary if there are multiple items that need discussing in a particular H2. For this post, my guest writer walked readers through different processes. First, how to make a Twitter card with a preview image. Then, how to Tweet it once finished. Lastly, he answered some FAQs. The steps and questions were his H3 headings.
3. The Case Study Post
- OBJECTIVE: Typically, this blog post template is used when you want to show readers the results of a study you’ve done. It’s especially popular with B2B brands, both for products and services.
- SAMPLE TITLE: Backlink Building Hacks & Secrets Revealed: How We Got 12,000 Backlinks in One Year
- H2s: Background for the case study, the main problem (or multiple problems in H3 after an H2 summary), each step that you took, and finally the results. In this example, a healthcare executive recruiting firm shared how they gained name recognition and became more effective. Before that, they talked about their firm. Each of these thoughts were H2 headings.
4. The Product Comparison Post
- OBJECTIVE: Simply put, people use this blog post template when they wish to compare two or more products. These can be competing products, or products within the same brand but with different features.
- SAMPLE TITLE: Ahrefs vs Ubersuggest: Which is Better for Keyword Research?
- H2s: There are a variety of ways to write such a post, but a proven way is to have a H2 first describing each product and then additional H2s for each feature that you are comparing. In this post, the authors started by describing each tool, including its features. Then, they compared and contrasted them. Finally, a conclusion was drawn on when to use each tool.
5. The Beginner’s Guide Post
- OBJECTIVE: Introduce readers to something new. It can be a concept, technique, or even product type. Typically, this blog post template will serve as a brief, yet thorough, introduction to the topic. From there, you might be able to read other articles that go in depth about one aspect of the topic.
- SAMPLE TITLE: Content Marketing for Beginners: What, Why, and How To Do It For Any Business
- H2s: Divide your main points into 3 to 10 components and each of these will be an H2, use H3s where necessary to go deeper in describing each H2. For this post, there were five basic sections. They described what and why, then gave types and examples of content marketing. Finally, they looked at basic strategy.
6. The Infographic Post
- OBJECTIVE: Give bits of information in an easy-to-read format. The infographic format makes your post easy to read at a glance.
- SAMPLE TITLE: 6 Tips for Your Social Media Book Marketing Plan (Infographic)
- H2s: Infographics posts are short enough where you might not even need an H2 in your post, but they also are usually visualizations of post types included in this post, so if you feel the need to write a longer post with headings, follow the advice for the appropriate blog post template here. Or, create one of these posts and then link to longer posts that go into each point in detail.
7. The Expert Roundup Post
- OBJECTIVE: Bring other experts to your blog for a collaboration. This lets you ask questions, but it’s also a great source of backlinks. You can even leverage these posts as a form of influencer marketing.
- SAMPLE TITLE: 4 Experts Give YOU Their Best Holiday Marketing Advice
- H2s: This could be either for each expert or each point each expert made, or for groupings of ideas from the experts with each idea being an H3. For this post, the author made an H2 for each expert and skipped the H3 headings. But then, it’s also a short post.
8. The Comprehensive Guide / Pillar Post
- OBJECTIVE: This blog post template writes up into a detailed post. Often, you’ll use this kind of post as a lead magnet or content marketing gold that showcases your expertise. In addition, the reader gets an in-depth discussion of a particular topic.
- SAMPLE TITLE: Influencer Marketing Strategy for 2022: A Comprehensive Guide
- H2s: Divide your main points into 3 to 10 components and each of these will be an H2, use H3s where necessary to go deeper in describing each H2. My H2 headings here are the basics of strategy, while each H3 digs in deeper on the why and how. Reading this post gives you a good idea of how to craft your influencer strategy.
9. The What is / Definition Post
- OBJECTIVE: Tell your audience how to define your topic or explain what it is. Often, this is a concept, industry development, or type of technology.
- SAMPLE TITLE: What is a Social Media Influencer? A Definition Explained in Plain English for You
- H2s: Divide your definition into 3 to 10 components and each of these will be an H2, use H3s where necessary to go deeper in describing each H2. With this post, I give you a working definition of influencer. Then, my other H2s focus on topics like who can be an influencer, the kind of things they do, and how to work with one.
10. The Myth Debunker Post
- OBJECTIVE: Most industries have some myths that occasionally need to be debunked. This blog post template will help you do that, and then tell your readers what’s true instead.
- SAMPLE TITLE: Top Four SEO Myths Debunked
- H2s: Each myth, or each grouping of myths with each myth in H2. This particular title also included H3 headings that debunked each myth with facts. As a result, they have a well-rounded post. Depending on your needs, this might be a good idea for you also.
11. The Mistakes Post
- OBJECTIVE: Tell your readers what not to do. Hopefully, you’ll save them some pain in the process. And show that you’re the expert, of course.
- SAMPLE TITLE: 11 Common Instagram Mistakes That Kill Your Online Business
- H2s: Each mistake, or each grouping of mistakes with each mistake in H3. For this one, I put each mistake in H2. The last paragraph of each point gave a “growth tip.” This adds extra value for your readers.
12. The Statistics Post
- OBJECTIVE: Give people the “real numbers” behind your overall topic. For instance, you might mention the average success rate of a particular action. This blog post template is mostly used in business and scientific topics, such as marketing.
- SAMPLE TITLE: The 34 Definitive Instagram Statistics for 2022 You Should Know – and Why
- H2s: Each statistic, or each grouping of statistics with each statistic in H3. I used categories and then individual statistics. When you have this many numbers to talk about, that’s most likely your best bet. Organization is key!
13. The Trends Post
- OBJECTIVE: With this blog post template, you’ll tell readers about trends in your industry. You can do this with just about any brand or niche, whether for business or consumer markets.
- SAMPLE TITLE: 11 SEO Trends Every Marketer Should Know in 2022
- H2s: The trends, or each grouping of trends in H2 with each trend being in H3. For my post, I went with each trend in an H2 heading. In addition, there are several bulleted lists that help summarize information. Remember, this is an easy way to shrink overall post length without forgetting anything important.
By using these blog post templates, you should have no problem choosing your next blog post topic and format. Over time, you can internalize these and add to them with your own flavor of blogging! As the saying goes, practice makes perfect. So, you might not use each blog post template perfectly the first time, but before too long you’ll become an expert.
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Hero photo by Kelly Sikkema on Unsplash