Let’s be clear: video is by far the most preferred type of content audiences want from brands. So, if videos aren’t already part of your marketing strategy, you should fix that as soon as possible.
That said, the effectiveness of video content within your marketing strategy is highly dependent on matching the right type of video content to your specific goals.
For example, while a whiteboard video and a company story video are both marketing tools, they serve completely different purposes. Understanding these differences and the primary goals behind some of the most popular types of marketing videos can help you get the most out of them.
In this piece, we’ll go over some of the most effective types of videos for marketing, profiling their basic structure and the marketing goals they achieve best to help you drive conversions and grow your brand efficiently.
This popular type of marketing video does what the name says: they explain a concept while entertaining the viewer, and they do so efficiently.
Explainers excel in stages of your brand development when you want to draw awareness from your audience. They describe what you are offering, while subtly but proficiently guiding your audience to your brand. In 90 seconds or less, a good explainer video translates your brand’s message into an appealing, animated story.
The detailed and entertaining visuals in explainer videos make even complex ideas thoroughly digestible and memorable. That’s one of the main reasons why explainer videos are so popular, particularly among well-established brands who routinely use them to stand out from their competitors and inspire action from viewers.