Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content.
Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.
Content curation is a viable approach to consider here, as it saves time and helps fulfill the purpose without you having to onboard an army of writers or spend hours trying to create insightful content from scratch.
Here are the 8 types of content you can curate to increase your brand’s awareness.
Social media has over 4.74 billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness.
It’s best suited for content curation, as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.
Social media makes bonding with your audience easy through two-way communication. You educate them and help them make informed choices by providing them with relevant information, and they share their thoughts via comments and reactions.
The overall experience of engaging your audience through social media helps you foster trust and build a reputation in your niche. As you become a relatable brand, it becomes easier for you to generate awareness as people pay heed to what you have to say.
Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience?
Blogging is an effective way to establish thought leadership and build trust in your respective industry.
Curating blogs requires you to use relevant information such as findings, facts, or statistics from credible sources. As a result, you generate value for your audience by giving them access to useful insights.
Plus, blogging helps increase your online visibility and fuel your SEO by increasing your chances of receiving quality backlinks from sources you mention in your content.
Neal Taparia, who runs the classic gaming site Soltiaired, explains, “We began posting articles on how to play certain solitaire games because we thought our users would find them helpful. To our delight, they were picked up in search engines, and drove new users to our site!”
Blogging also helps you stay active on social media and engage your target audience by publishing fresh content on relevant platforms.
They say a picture is worth a thousand words. Our brains process images 60,000 times faster compared to text-based content. That’s one of the main reasons visual content has more appeal and gets more attention from the audience.
Visual content is one of the most preferred content formats because it eases content consumption and information processing.
Life has been busier than ever and often demands that we do things on the go. Visual content best serves the purpose here, especially when your objective is to increase brand awareness.
Since the shareability of visual content is higher compared to other formats, you can cast a wider net and make the masses aware of your brand’s existence.
Podcasting has the potential to perform even better than visual content. To listen to a podcast, you don’t need to be in front of a screen to be informed.
You can simply put on your headphones, tune in to your favorite podcast, and enjoy the show while you’re in the gym or out for an evening walk. That’s why listening to podcasts is one of the most convenient ways for people to access relevant information and connect with their preferred brands.
Podcasting allows you to try different methods to convey your message and then choose what works for you. You can talk about relevant findings, the latest trends in the industry, or cater to the queries of your target audience. Everything goes as long as your content is relevant and generates some kind of value for your audience.
User-generated content serves different purposes. You can use UGC in your blogs and videos or leverage it as social proof to enhance your brand’s credibility.
Plus, you can make use of user-generated content like reviews or success stories to create social media posts and engage your target audience.
It’s reported that 73% of people trust businesses with positive reviews from their customers. So, user-generated content may come in handy when curating content for awareness and building trust.
Curating content from industry news and updates is an excellent way of increasing your brand’s awareness. Keeping your audience up-to-date with the latest trends not only fosters engagement but also helps you build loyalty.
Providing your visitors with their daily dose of content increases the chances of them revisiting your site and considering you a credible source of information.
To make it work, it’s essential that you stay tuned with the latest insights from your industry and validate the information before sharing it with your audience.
Curating content from industry insights also helps increase your online presence, as Google, a search engine giant with over 93% of the market share in the industry, considers content freshness as one of the key factors for its rankings.
Sending email newsletters is a great way to stay connected with your target audience. You can share your latest offers, product insights, content updates, and more.
Email newsletters can be used to generate awareness directly or promote the content you’ve published for the said use case.
Through email marketing, you can also reach out to your subscribers and ask them to join your online communities and connect with your brand. Plus, it is one of the most cost-effective ways to reach a wider audience and convey your message.
Expert roundups encompass the content that you create using quotes or responses from thought leaders or experts in your industry.
Expert roundups generally revolve around a particular question or a set of queries that represent the concerns of the intended audience. And that’s what makes this type of content extremely useful.
Catering to the queries of your target audience and providing them with solutions proposed by the subject experts makes it easier for you to generate engagement and portray a positive image of your brand.
There you have it, the 8 types of content you can curate to increase your brand’s awareness. If you’ve been looking for ways to boost your reach and make your brand stand out, the recommendations in this article may come in handy.