The Rugglion Blog

Five key components aid in creating a successful message:


As a society, we have ever-decreasing attention spans. It’s important when crafting your message to grab your viewer’s attention within the first few seconds of your video. Overall, you want your introduction to tell your audience what to expect and entice them to continue watching.

Set the story 

Setting the story involves letting your audience know that you understand their problem or pain point and that you are here to provide relief.

Value proposition

Next, you want to explain how you are going to impact their lives with the solution you are offering for their pain point.


Now’s your chance to not only explain what is special about your offer but to set your solution apart from the competition.

Catering to Your Audience

And finally, you’ll want to introduce your Call To Action (CTA)–or what action you’d like the viewer to take next. This could be an invitation to call or visit your website or introducing a link so viewers can order your product or service today.

Whether you do it yourself or hire a professional video production company, it’s important to focus on creating an engaging video that speaks directly to your audience. Following these best practices will ensure that your audience sticks around until the end so that you can drive them to profitable action.