Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun.
Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including:
For Google Ads
ShoppingSettingfor Shopping and Performance Max campaigns. You can set feed_label in the Google Ads UI and the Google Ads API.
For Merchant center
In the Content API:
API behavior summary. Additionally, the following is a clarification from Google about the current API behavior for feedLabel:
Products.inserton products with a matching feedLabel and targetCountry. Currently, Products.insert might return an error if you don’t provide a matching targetCountry. This behavior hasn’t changed if you continue to use only targetCountry.
countryfield in the shipping attribute to “US”. If you don’t set both fields, the product might not be eligible to serve in that country. You can configure targeting for an entire feed in the Merchant Center UI.
Coming next. Google says that once the rollout of feed labels is complete, they will accept Products.insert calls with feedLabel set to any string. targetCountry will be optional.
For datafeeds, the
datafeeds resource will be updated to include feedLabel in the Content API for Shopping.
Dig deeper. You can read the full announcement from Google here.
Why we care. If you’re a developer and you’re using APIs for content or shopping campaigns, you’ll no longer have to set a target country, but instead use the feedLabel in its place. You can opt-in or out of these features,
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