When trying to find new keywords to target for your business, one of the best places to look is your competition. By analyzing what keywords they are targeting, you can get a good idea of which keywords would be most effective for your business. How do you identify a competitive keyword? We will discuss everything but first, let us cover the basics.
Regarding SEO, your goal is to rank as high as possible in the search engine results pages (SERPs) for specific keywords. However, you’re not the only one aiming for that top spot. Your competitors are also trying to rank for those exact keywords. It is where keyword competition comes in, which measures how difficult it will be to rank for a given keyword.
The higher the keyword competition, the more difficult it will be to rank for that keyword. Some factors contribute to keyword competition:
The no. of websites competing for that keyword
The quality of those websites
The money and resources they’re willing to invest in SEO
There are some ways to do google keyword competitive analysis. By understanding keyword competition, you can better assess your chances of ranking for specific keywords and make wiser decisions about which keywords to target.
As an SEO specialist, part of your job is ensuring that your clients’ website is high on the search engine results pages (SERPs). Have an intelligent understanding of the latest trends and happenings in SEO and what your competitors are doing. Among the best ways to stay ahead of the competition is to perform competitive analysis regularly.
This process involves looking at what your competitors are doing right and where they fall short. By understanding your competitor’s strengths and weaknesses, you can identify areas where you can improve your SEO campaigns. Competitive analysis can be time-consuming, but it’s worth the effort.
Here is why you need to do it.
One of the main reasons to perform the competitive analysis is to get a better understanding of the marketplace. It will tell you what’s working well for your competitors and where there might be gaps in the market that you can exploit.
Another reason to do competitive analysis is to keep an eye on your competition. By understanding what they’re doing, you can stay one step ahead and ensure that your campaigns are more effective.
Finally, a keyword competition analysis can help you improve your SEO campaigns. You can adapt and enhance your strategies by understanding what’s working well for your competitors.
By understanding your competitor’s strengths and weaknesses, you can identify areas where you can improve your SEO campaigns. If you’re not already doing it, now is the start. Keyword research competitive analysis & website ranking are essential to any marketing plan. It can help you to stay one step ahead of your competition.
After knowing what is competitor keyword research, you must understand that there are different types of keywords you will encounter. We will discuss the four main types of keywords and how to analyze their competitiveness.
1) Broad match keywords – These are the most general keywords used to describe your product or service. They are typically one or two-word phrases and have a high search volume. However, they also have a lot of competition.
2) Phrase match keywords – These are slightly more specific than broad match keywords but still have a high search volume. They tend to be three or four-word phrases and may have some competition.
3) Exact match keywords – These are the most specific keywords you will encounter. They typically have five or more word phrases and a lower search volume. However, they also have less competition.
4) Long-tail keywords – These are the least common ones you will encounter. They are typically six or more word phrases and have low search volume. However, they also have the least amount of competition.
Now that you understand the different types of keywords let’s discuss how to analyze their competitiveness. When assessing keyword competitiveness, you should consider two main factors: search volume and competition.
1) Search volume – This is the number of people searching for a particular keyword each month. You can find it using a keyword research tool like Google Keyword Planner.
2) Competition – This is the number of people competing for a particular keyword. Find it by searching on Google and looking at the number of results.
The competition for a keyword is usually represented as a %. The higher the %, the more competitive the keyword is. If there are 100,000 results for a keyword and you are in position 10, then your competition would be 1%. However, if there are 1,000,000 results for a keyword and you are in position 10, then your competition would be 10%.
So now that you understand how to analyze keyword competitiveness, let’s discuss how to find keywords you can rank for. There are different methods that you can use to find keywords that you can rank for while doing a keyword competition analysis:
1) Use a keyword research tool – Several different keyword research tools are available online, such as Google Keyword Planner and KWFinder. These tools will allow you to enter a seed keyword and generate a list of related keywords.
2) Use a competitor analysis tool – There are several different tools available online, such as SEMrush and SpyFu. These tools will allow you to enter a competitor’s URL and generate a list of their most popular keywords.
3) Use Google Suggest – You can use Google Suggest to find long-tail keywords that you can rank for. Simply enter your seed keyword into the Google search bar and scroll down to the bottom of the page. Google will suggest several related keywords that you can use.
4) Use Google Trends – You can use Google Trends to find out which keywords are trending upwards. Simply enter your seed keyword into the Google Trends search bar and look at the results. If a keyword is trending upwards, more people are searching for it each month.
5) Use social media – You can use social media to find out which keywords are being talked about the most. Simply search for your seed keyword on Twitter or Facebook and then look at the results for a keyword competition analysis.
Once you’ve found a list of keywords that you can rank for, it’s time to start optimizing your website for those keywords. There are different ways that you can optimize your website for keywords:
1) Use keyword-rich titles – When creating titles for your blog posts or pages, include your target keyword. It will let your website rank higher in the search results for that keyword.
2) Use keyword-rich meta descriptions – When creating meta descriptions for your blog posts or pages, include your target keyword. It will serve the same purpose.
3) Use keyword-rich headers – When creating headers for your blog posts or pages, include your target keyword.
4) Use keyword-rich alt tags – When creating alt tags for your images, include your target keyword.
5) Use keyword-rich anchor text – When linking to other websites or pages, use your target keyword as the anchor text.
By following these tips, optimize your website for keywords and improve your chances of ranking high in the search results.
When conducting a keyword competition analysis, it’s essential to understand which keywords are most important to your business and how challenging it is to rank for them. It can help you determine which keywords are worth targeting and how best to do so. There are several different ways to measure competition for a given keyword.
The most common is by looking at the number of websites already ranking for that keyword. The more websites ranking, the more difficult it will be to rank for that keyword. Another way is by looking at the search engine results pages (SERPs) for a given keyword. The SERPs will give you an idea of the websites already ranking for that keyword.
With many prominent, well-established websites ranking, it will be more challenging to rank for that keyword. Finally, you can also look at the paid search results for a given keyword. The number of advertisers bidding on a given keyword can give you an idea of how competitive that keyword is. The more advertisers there are, the more competitive it is.
Keyword competition analysis can be divided into two categories: direct and indirect competition.
Direct competition is when another website explicitly targets the same keyword as you. For example, if you are trying to rank for the keyword “purple widgets,” then a direct competitor would be another website that is also trying to rank for “purple widgets.”
Indirect competition is when another website is targeting a similar keyword to the one you’re targeting. If you’re trying to rank for “purple widgets,” an indirect competitor would be a website trying to rank for “blue widgets.” While they’re not explicitly competing with you for the same keyword, they are competing for a similar keyword, which can still make it harder to rank.
Your customer journey maps the experience your customers have with your brand, from first becoming aware of your product or service to making a purchase and becoming a loyal fan. It is a valuable strategy for understanding the needs and wants of your customers and can help you identify areas in which you can improve their experience.
To create a customer journey map, you will need to understand the following:
– The different stages of the customer journey
– The touchpoints at each stage
– The emotions experienced at each stage
The phases of the customer journey are:
The touchpoints at each stage are:
– Word of mouth
– Search engines
– Social media
– Reviews and testimonials
– Checkout process
– Customer service
– Referral programs
The emotions experienced at each stage are:
You now have potential search queries for every stage of the customer journey. But, how do you determine which keywords will drive conversions? How do you know if your pages are optimized for the right keywords? To understand what’s going on with your website and your competitors’ websites, you need to take a closer look at keyword difficulty.
Ensure that you’re monitoring the SERP features triggered by those queries (more on later).
1)Tools like Ahrefs’ Keywords Explorer can show you the estimated monthly search volume, CPC, and difficulty score for any given keyword.
2)Google Search Console can also help you understand which keywords your website currently ranks for (and how well).
3)You can use a tool like SEMrush to spy on your competitors and see the specific keywords they’re bidding on in paid search.
4)You can also use Google AdWords’ Keyword Planner to get an idea of what keywords are being used to trigger your competitors’ ads.
There are many ways to find out what keywords your competitors are targeting. Here are some methods you can use:
Once you have gathered this information for your keyword competition analysis, you can start to analyze their keywords to see how challenging it would be to rank for them. There are a few different methods you can use to do this:
Once you have analyzed your competitor’s keywords, you can create your keyword list. Try to target less competitive keywords with a higher monthly search volume. It will improve your chances of ranking in the top results.
In some cases, you may want to target a competitor that is not as strong as your current competitors. These are called “soft target” competitors. You may want to target a soft target competitor for many reasons. For example, they may be less established in the market, making it easier for you to compete against them.
To find a soft target competitor, you can use a tool like Spyfu. Enter your competitor’s URL into the tool, which will show you a list of their competitors. From there, you can choose a less established competitor in the market.
Once you have enlisted your competitor’s keywords, it’s time to find the most valuable ones for your site. To do this, you will want to identify keyword opportunities that have a high ROI. Here are some factors to consider:
– Navigational: People are looking for a specific website or brand.
– Informational: People are looking for information about a topic.
– Transactional: People are looking to buy something.
– Commercial: People are looking for a product or service to buy. Use Google AdWords Keyword Planner to check out the search intent for specific keywords.
After considering all of these things, you can identify keyword opportunities that have a high ROI. These keywords have a high search volume, low competition, high CPC, and high SERP features.
Now that you have enlisted your competitor’s keywords, it’s time to figure out where you can beat them. To do this, you will want to look at the SERP features for each keyword. There are many SERP features, but here are some of the most common:
To find where you can beat your competitors, you will want to look at each keyword’s SERP features and determine where you have an advantage. For example, if you have a featured snippet for a keyword, you can beat your competitors who do not have a featured snippet. It is a sign of a smart keyword competition analysis.
In addition to on-page SEO, many other factors can affect your website’s ranking in the search results. These are called off-page SEO factors.
To improve your off-page SEO, you will want to focus on getting more backlinks and social signals. You can do this by creating great content that people want to share and promoting your content on social media and other websites. You should know this while doing a keyword competition analysis.
On-page SEO is optimizing your website’s content and code to make it more visible to search engines.
To improve your on-page SEO, you will want to ensure that your web pages are well-optimized for the keywords you’re targeting. You can include the keywords in the title tags, meta descriptions, header tags, and alt text. Ensure that your XML sitemaps and robots.txt files are up-to-date. It is good for your keyword competition analysis.
To do keyword research, you will want to use keyword research tools to find relevant keywords. You should also look for long-tail keywords and find keyword ideas from your competitors. Additionally, you can use negative keywords to filter out irrelevant searches.
Regarding keyword competition analysis, it’s not enough to just be better than your competitors. You need to be different.
You need to find your unique selling proposition and target neglected keywords to compete and win. You should also create original content and promote it on social media and other websites.
To monitor your SEO progress, you should use Google Analytics and track your keywords. You should also check your backlinks and measure your conversion rate.
A keyword competition analysis is determining which keywords your competitors are targeting and how difficult it would be for you to rank for those keywords. The first step is to identify your top competitors. Use different tools to find the keywords they’re targeting. Determine how tough it is for you to rank for each keyword.
By understanding your competition, you can make informed decisions about which keywords to target and how to best optimize your website for those keywords. Thus, a keyword competition analysis is an integral part of any SEO strategy. Thanks a lot for reading this article!
If you are wondering how do you do competitive keyword research, get in touch with us.