The Rugglion Blog

Discover Your Trail was conceived for The North Face as a gentle call-to-arms to get trail runners of all abilities to get on their running gear and go out and explore. The campaign features athletes from The North Face’s Explorer Team, using footage from their runs recorded across various devices and cameras to give the piece its sense of movement and give the audience an immersive look into trail running in all its (literal) up-and-downs. The campaign has an accompanying Strava challenge so anyone inspired by Discover Your Trail can participate.