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Blockchain and crypto startups have exploded, and distributed ledger technology remains one of the hottest trends in e-commerce, business and finance, as well as other industries.
With an increasing number of coins and ICOs entering the cryptocurrency world, it has become difficult for new and existing crypto coins to stand out.
Thus, a solid crypto marketing strategy is necessary to create project awareness, gain credibility in the cryptocurrency community, and help generate demand for your cryptocurrency.
This guide explains the factors you should consider before choosing a reputable crypto marketing agency. It also lists the top five cryptocurrency marketing agencies and provides additional information to help you choose the right blockchain marketing company that fits your business needs.
Venture capitalists are eyeing crypto startups for investments because of the tremendous growth potential in the blockchain technology space.
There are over 10,000 cryptocurrencies in the market demanding buyers’ attention, so to get your crypto project ranking higher and in front of the eyes of buyers, you need a robust marketing strategy.
A crypto marketing agency is a digital marketing company that specializes in blockchain promotion, token sales, community management and brand awareness help crypto startups gain buyer attention.
They offer multiple services, including crypto SEO, content creation, social media management, influencer marketing, public relations, email marketing, and affiliate marketing.
The right mix of technical and marketing expertise is the backbone of a crypto agency. The best crypto agencies will be proficient at web3 marketing from a proven team of web2 marketing professionals. This means they should be well-versed in both general digital marketing strategies and decentralized, open-source blockchain platforms like Ethereum.
Wondering which are the best marketing firms to promote your blockchain projects?
Here is a list of the top five crypto agencies to hire in 2022.
Single Grain is one of the best crypto marketing agencies: From search engine optimization to social media and paid ads, they have a team of qualified digital marketing experts to promote your crypto and NFT projects.
Being a well-known and reputable full-service digital marketing agency, Single Grain offers a 360-degree marketing plan to deliver the highest returns on your crypto products. That means they have experts in SEO, lead gen, PPC, social media and content marketing, all of which will help you generate the highest ROI on your crypto products.
The company is also well-versed in the blockchain industry: They retain a robust blog with plenty of articles on NFTs, blockchain and crypto, they’ve worked with leading blockchain companies like Bittrex, Polymath and Blockgeeks, and CEO Eric Siu has his own NFTs:
They design a tailor-made marketing campaign for every client that walks through their doors.
Single Grain specializes in:
Address: Los Angeles, CA, United States
Pricing: Single Grain offers custom pricing plans based on your crypto business goals and needs.
To learn more about Single Grain founder Eric Siu’s approach to Crypto marketing, check out this video:
ICODA is a full-service blockchain marketing agency that offers DeFi, NFT, PR, and influencer marketing services.
They are featured in Investing, Hackernoon, Benzinga, BTC Peers, and other leading crypto media publications. They have a team of crypto experts who are well-versed with the latest technology and trends in the fin-tech industry.
ICODA specializes in:
Address: Miami, FL, United States
Contact: via contact us page
Pricing: ICODA offers custom pricing plans based on your crypto business goals and needs.
Coinbound is one of the top crypto marketing agencies offering fintech, blockchain, and NFT marketing services trusted by hundreds of crypto brands worldwide.
They have a team of crypto influencer marketing specialists who claim to manage the world’s largest network of cryptocurrency and NFT influencers.
Coinbound specializes in:
Address: Riverside, CA, United States
Contact: via Telegram
Pricing: They offer custom pricing plans based on your crypto business goals and needs.
Blockwiz is a full-service crypto marketing agency founded in 2019. They have a team of more than 70 crypto experts who have worked on 150+ successful crypto projects.
They offer data-driven crypto marketing solutions to get the best value for your crypto marketing budget. Their award-winning community moderation team helps you manage your crypto communities on Discord and Telegram with ease.
Blockwiz specializes in:
Address: Toronto, ON, Canada
Contact Details: [email protected]
Pricing: Blockwiz offers custom pricing plans based on your crypto business goals and needs.
Need a refresher on NFT jargon?
NFT Glossary: Every Buzzword in One Place
Bitcoin Marketing Team was founded in 2014 by a team of crypto experts to help cryptocurrency startups. They are Europe’s oldest cryptocurrency marketing firm and Google agency partner offering crypto strategic marketing and advertising services.
Bitcoin Marketing Team specializes in:
Address: Dublin, Ireland
Contact Details: [email protected]
Pricing: Bitcoin Marketing Team offers custom pricing plans based on your crypto business goals and needs.
Here are the top advantages of hiring a cryptocurrency marketing agency rather than doing it yourself.
The average salary of a marketing executive is $141,490 per annum.
Most marketing agencies offer services at an average cost of $1,200-$2,000 per month or more, which is significantly less than hiring a full-time marketing manager for your cryptocurrency business marketing.
Not only that, but a crypto PR firm has an entire team of professionals specializing in blockchain marketing activities and has experience working with several crypto companies. Hence, hiring a good crypto marketing agency is always a better option than hiring an in-house team, cost-wise.
Hiring a marketing agency that understands your industry and customer base can take your marketing efforts to the next level.
Crypto advertising companies have experience in successfully promoting crypto businesses, and they understand the kind of efforts it takes to reach your desired buyer group.
Getting featured on top crypto publications is essential for cryptocurrency businesses.
Most cryptocurrency marketing agencies offer PR services and collaborate with top crypto media publications and blockchain reporters.
They can help you secure your brand coverage in leading crypto andmedia platforms, including Entrepreneur, Forbes, Coindesk, and Seeking Alpha.
Working with a blockchain marketing company will allow you to team up with experienced subject matter experts who have years’ of relevant industry expertise. Having a team of experienced crypto marketers on board will help your brand reach new heights in no time.
In addition, hiring a full-service crypto marketing agency can save money as you don’t have to pay for all the marketing tools that advertising agencies have access to.
As an aspiring blockchain startup, it is crucial to remain aware of the top marketing trends as it helps to gain an edge over your competitors.
Working with a top crypto marketing agency will help you stay updated on the latest cryptocurrency, blockchain and ICO marketing trends.
You can make quick changes to your SEO, PPC, and advertising strategies to keep up with the changing buyer behavior.
You can find hundreds of cryptocurrency marketing agencies online. But not all offer the same level of crypto marketing expertise.
To help you narrow your choices down, here are the most important factors that you should consider before selecting a crypto and blockchain marketing service provider for your project promotion.
Asking the right questions is the key to selecting the best crypto PR firm for your crypto project.
Some agencies charge a fixed hourly rate, while others charge a flat monthly or campaign fee. As you can see by this list, many agencies offer custom pricing plans based on your crypto business goals and needs without indicating a specific price because it can vary so much.
But just to give you general ballpark figure:
Keep in mind that every good agency offers custom pricing depending on the services you need and/or are willing to pay for. A reputable marketing agency will first get a grasp on your business goals, then set KPIs, devise strategies, plan a marketing calendar, and then provide an hourly or monthly cost.
If you’ve never hired a crypto agency before, you might not be savvy about any potential warning signs that indicate a non-professional agency. Here are the red flags to look for to help you choose a cryptocurrency marketing agency with an excellent track record:
Top crypto marketing agencies should be excellent at communication.
The best way to judge the communication of any agency is to schedule a call and observe whether they are listening to you or just talking about their company and their success. A good marketing company should listen to your problems and needs, ask questions to understand your target audience, and offer you a custom marketing plan depending on your marketing budget.
If the agency is not engaging in active communication right from the start of the project, then it is a red flag that they won’t listen to your concerns at any later stages of the marketing campaign.
No company can guarantee the success of a marketing campaign, so anyone who says they can is making empty promises.
Instead, crypto marketing agencies should provide details of their strategy they plan to use to promote your project. Good research is key in cryptocurrency marketing, and an agency should be aware of the latest trends in the crypto industry.
The crypto marketing agency should present data when devising a strategy and set proper KPIs and project timelines rather than simply spewing lofty goals and empty promises. Without accurate data and meaningful projections, you can be assured that the agency is just wasting your time.
Most marketing agencies have built-in pricing plans where they mention what services they will deliver. But every business is different, so there can’t be a one-size-fits-all marketing package. It is a red flag if the agency is offering you the same package they provide to every other business without understanding your specific goals.
You should always look for an agency that’s willing to offer you personalized services per your business needs. Find a cryptocurrency marketing agency that asks questions about your business and offers you a custom marketing package matching your goals and budget.
An exceptional cryptocurrency marketing strategy involves:
Therefore, you should work with a top ICO and crypto marketing agency that offers a team of experts in different areas of digital marketing, such as paid ads, SEO, content marketing, influencer marketing, social media marketing, video marketing, press release marketing, etc.
Schedule your FREE consultation with Single Grain’s SaaS experts to discuss your project requirements. 👇
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